Linguistic identity as a modulator of gaze cueing of attention

Eye-gaze stimuli can elicit orienting of attention in an observer, a phenomenon known as gaze cueing of attention. Here, we explored whether gaze cueing can be shaped by the linguistic identity of the cueing face. In two experiments, participants were first familiarized with different faces together with auditory sentences. Half of the sentences were associated with the native language of the participants (Italian) and the other half with an unknown language (Albanian and Basque, in Experiments 1 and 2, respectively). In a second phase, participants performed a gaze-cueing task. In a third recognition phase, the auditory sentences were presented again, and participants were required to decide which face uttered each sentence. Results indicated that participants were more likely to confuse faces from the same language category than from the other language category. Results of the gaze-cueing task revealed a greater gaze-cueing effect for faces associated with the native vs. unknown language. Critically, this difference emerged only in Experiment 1, which may reflect differences in social status between the two language groups. Our findings revealed the impact of language as a social cue on the gaze-cueing effect, suggesting that social attention is sensitive to the language of our interlocutors.