conferito da Editorial Board of Production Planning & Control: The Management of Operations
- 2005
- This paper brings together two key industrial issues, those of mass customization and the management (especially the configuration) of the supply chain. The paper is based upon situations arising in industry through the use of six illustrative cases. It reviews previous research in the area and uses a rigorous research methodology. It develops new perspectives on mass customization and sheds some light on future research required.
